Learn To Babble

Todd. 34. Western Massachusetts. Fun stuff! If you enjoy the regional soda Moxie, I also run this tumblr - http://moxieisasoda.tumblr.com

March 15, 2012 6:05 pm
OK Soda artwork “color keys”:
These are original color keys from the Cocks-Clark Engraving Company and Ball Metal Corporation. These were used to make labels for soda cans before they go to print. A color key has several layers. The rear layer is silver, then there are four clear layers - one for each color. There is a layer for the black ink, the white ink, the red ink, and the grey ink. When they are all together (like they are now), they make what you see on a can of soda.
Technology has changed since these were used, and they do not make these anymore

Artwork by Dan Clowes, Charles Burns, and Calef Brown

  1. michaelkaala reblogged this from learntobabble
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  5. mudlobster reblogged this from surfdog2000 and added:
    OK Cola tasted like watered-down generic cola. I mean, even more watered-down than Pepsi. Maybe more appropriate to say...
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  7. surfdog2000 reblogged this from briandanielwolf and added:
    so basically more or less what Pepsi did I’d believe that, yeah
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    It’d probably be something deliberately over the top or ‘ironically’ awesome, or a soda with a super-minimal can design,...
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